
Take the guesswork out of your website rebuild project
I do professional, easy-to-understand website audits for non-profits, cultural institutions, community networks, and similar organisations.




“Heidi highlighted challenges and technical and UX issues that had not otherwise been discovered. It was a pleasure working with them.”

Anastasia Vynnychenko
Programme Manager, IOM (MBHR)
Hello! I’m Heidi Pun.
I’ve been building, planning, and designing websites for over 15 years. I now focus on helping non-profit organisations understand their website’s users and support them in their website rebuild projects.

“Heidi helped us by asking the right strategic questions and presenting us with workable solutions. Their input prevented us from making choices for which we could not oversee the consequences ourselves.”

Björn Van Roozendaal
Programmes Director, ILGA-Europe
Gain clarity.
- Do we really need a new website?
- What should we include in the RFP?
- Is our website compliant with the standards & laws?


Understand your project.
- What the Google Analytics data says,
- are your visitors finding the information they need,
- the timeline and budget realistic for your rebuild.
Keep moving forward.
- Keep your team’s decision-making focused & centralised with my help.
- Feature your RFP in my newsletter of 100+ web agencies looking to bid on projects like yours.
- I can support you in the evaluation of proposals you receive.

“Heidi made sure that we understood why and how we get visitors to our page and how they behave on the website.”

Lana Gobec
President, Legebitra Association
A Website Audit: the first step to improving your organisation’s website
Working with me, you do not commit yourself to a contract with a creative agency. My audit gives you the information you need before starting the RFP process.
Improved engagement and donations
Not every website rebuild ends up being worth its investment. I will suggest the right KPIs to track, helping you set the goals for the website’s rebuild and later evaluating its success.
Is a full rebuild really necessary?
I will identify your website’s shortcomings and its strong points (SWOT) in detail. This will help you get buy-in from the internal stakeholders (or save money if a simple update is all you need).
Clarity on budget and timeline
My audits can include an estimate of what a rebuild would cost and how long the project might take, specifically for a website of your size and complexity.
Resource allocation
You’ll be provided with a project plan that is typical for a website redesign of your size, and the points in which you as the client will be expected to provide input.
Better communication
With a solid understanding of your needs, you’ll communicate and negotiate more effectively with web agencies and write a clearer RFP.
Compliance with standards
Avoid costly fees for breaking the accessibility and data privacy rules and provide your visitors (including those living with disabilities) with a friendlier user experience.
Reach out.
Get in touch to discuss your organisation’s website or download a sample of my work.
